SIT HIP LOUNGERS

SITHIP was a project my friend and I collaborated on. They were blowup lounge chairs, perfect for any occasion that involves relaxing.
I created the original patterns for the loungers, as well as the logo.
It was important to keep the logo clean, and legible from a distance, as it needed to stand out against the very colorful and busy patterns of the loungers.
This was primarily an e-commerce based business, so it was an intentional decision to add “.com” to the tag to draw in visitors and potential customers.